You do Marketing?
setup up your advertisers profile ( you can have many), setup campaigns, mix & match apps and key events and wait for them to happen!(they will!!!).
Once the criteria are satisfied, your campaign will be run (email?, push?, sms-text?)....
Mobile app 'TETRIS' send a new highscore to Thundercloud, Location 'NYC' --- now if that woould match your campaign and our algorithm picks your campaign then we will run your actionable items, eg your campaign email. As simple as that. great!